Tom Holkenborg: A Dutch icon

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Identity
Tom Holkenborg a.k.a. Junkie XL

Background

Since settling in Los Angeles in 2005, Tom Holkenborg has become one of Hollywood's most in-demand music composers. With his scores for films such as Mad Max Fury Road, Deadpool, Alita Battle Angel, Brimstone and Terminator: Dark Fate, he established an inescapable style for directors such as Peter Jackson, Robert Rodriguez, James Cameron, Zack Snyder and Christopher Nolan and established his reputation as a 'full contact composer'.

Objective

Being a true frontrunner and industry disrupter, Tom has always been pushing the boundaries of his field. Sharing his methods in any way possible, he reaches millions of viewers, striving to educate future generations of music makers around the globe.
 
Leaving behind the early to mid-2000’s EDM feel that has been defining the brand over the years, we needed to develop a contemporary and professional tone, look and feel that guides how the brand is activated across all of it’s digital and physical touchpoints, and expresses the brand essence of the combined artist entity of Tom Holkenborg and Junkie XL.

Approach

We closely collaborated with Tom and his team to build a visual identity and digital ecosystem that ties all activities of his brand together.

The dynamic visual ecosystem gives the main brand Tom Holkenborg and the underlying labels Studio Time, Score Academy and Junkie XL a strong identity of their own, while at the same time radiating an unmistakable unity. The consistent use of three circled shapes in each logo, along with use of color, motion graphics and the brand audio composed by Holkenborg himself evoke a world in which the three main pillars of the Tom Holkenborg brand are captured: composer, initiator, educator.

First hand interaction with an ever growing fanbase

An extensive Brand Portal, to always communicate on-brand

This online brand portal offers an overview of the Tom Holkenborg brand identity, including all its labels. It provides clear guidelines and easy to use design tools to always communicate on-brand.

a 160k+ followers YouTube channel

Result

The result is a captivating brand experience, cumulating in a digital ecosystem that is built as a scalable and easy to manage architecture, ready to support any future expansion of Tom’s initiatives. It provides clear access for his business partners, inspires and activates musical talent and acknowledges his long-time legacy fans.
 
The brand expresses Tom Holkenborg’s versatility and is activated across all of its digital and physical touchpoints.
 
This modular brand identity ecosystem marks a new chapter in Tom Holkenborg’s career. It enables him to live up to his lifelong mission: ‘Expanding Limits’