Take your pleasure seriously

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Identity 
Rouze

Rouze is an online platform and production studio for sexy audio stories. It aims to bring women in touch with their sexuality through stories.

Approach

The company started from the idea that there are still few good sexy stories online. Rouze publishes stories that appeal to the imagination, give confidence, and make people feel good about sexual preferences and needs.

With the launch of an advanced platform offering various new subscription options coming up, Rouze took the opportunity to refresh the brand. The goal was to establish Rouze as a serious and full-grown brand that distinguishes itself from the other audio and podcast platforms available.

We based the visual concept around the idea that erotic imagination can be suggested using temperature shifts. The subtle gradient colour changes imply an abstract world of body movement. Bold typography for headings, using the font appropriately called ‘Love’, gives the visual identity an elegant touch.

We created a flexible digital visual identity that sparks the brands ambition to embrace imagination whenever you feel like it.