Tying the room together

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Brand identity
Lebowski Publishers

Background

Lebowski Publishers is a Dutch publisher of literary fiction and non-fiction. Their portfolio includes international bestselling authors such as Patricia Highsmith, J.G. Ballard, Niccolò Ammaniti, Charles Bukowski, Arnon Grunberg, Philip K. Dick and many more.

Objective

Our challenge was to develop a contemporary brand identity that reinforces their continuing quest to acquire and publish worldclass storytelling.

Approach

We redesigned the logo to a cleaner alternative that is usable as a vertical, horizontal and stacked version, to enable book cover designers to use whatever logo version fits their design on cover and spine. We tied the room together with a simple but striking animation principle, representing the noble art of flipping a page.

Result

With this bold and minimalistic brand identity, Lebowski Publishers maintains to be the unpolished gem of the Dutch literary scene.