Ten Days, One park. A World of Stories

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Festival identity
International Literature Festival Dublin

Background

International Literature Festival Dublin (ILFD) is Ireland’s premier literature festival which runs annually in May. It’s considered Ireland’s foremost literary event, featuring writers from Ireland and all over the world in readings, discussions, public interviews and debates.

Objective

ILFD purposes to continue establishing literary and literary inspired events in unique settings and venues with the aim of maximising existing and inspiring new audiences for great writing.

Approach

For this year’s edition we decided to develop a graphic language that builds on the existing brand identity of Irelands main and largest literary festival. We based our design concept on the product we all love: the book itself. The main graphic element was a coloured gradient, suggesting an inside spine of a book, used to open up content, just as books do: to open up a world of stories.

Result

The ILFD brand makes literature attractive, accessible, and understandable for all generations. A festival about passion made for passionate people.