Moving carefree payments forward
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Brand identity
Buckaroo
Background
Buckaroo is one of the leading next-generation online Payment Service Providers in the Netherlands, serving over 40,000 customers amongst whom large companies like Nederlandse Spoorwegen, Swapfiets, ABN Amro and Nederlandse Loterij. Buckaroo focusses on ambitious organizations and entrepreneurs who seek growth and need new or simply better payment solutions to do so.
Objective
To strengthen its position in the PSP market, Buckaroo articulated a new brand story that put’s their service-minded mentality at the core of their brand, resulting in the tagline: Buckaroo. Paying attention. We were asked to refresh the existing brand identity and develop a visual language that supports the new brand positioning.
Approach
A fintech brand like Buckaroo obviously lives mainly in a digital environment. We revitalized the brand elements by adding playful illustrations, vibrant colours and a clear geometric typeface. Combined with elegant motion principles and bold iconography, we developed a design system that was applied on a wide variety of platforms.
Result
In close collaboration with the Buckaroo brand team, we established a strong, playful yet sophisticated brand identity that underlines the brands innovative mentality and highlights what the brand is all about: dedication and personal service.
Contact
Contact
Contact
+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl
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Facebook
LinkedIn
+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl
Instagram
Facebook
LinkedIn
+31 (0)20 717 32 31
info@dogandpony.nl
www.dogandpony.nl
Instagram
Facebook
LinkedIn
Address
Address
Address
Batjanstraat 11
1094 RC Amsterdam
Google maps
Batjanstraat 11
1094 RC Amsterdam
Google maps
Batjanstraat 11
1094 RC Amsterdam
Google maps
Batjanstraat 11
1094 RC Amsterdam
Google maps
Batjanstraat 11
1094 RC Amsterdam
Google maps
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.
©2024 DOG AND PONY B.V.