Moving carefree payments forward

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Brand identity
Buckaroo

Background

Buckaroo is one of the leading next-generation online Payment Service Providers in the Netherlands, serving over 40,000 customers amongst whom large companies like Nederlandse Spoorwegen, Swapfiets, ABN Amro and Nederlandse Loterij. Buckaroo focusses on ambitious organizations and entrepreneurs who seek growth and need new or simply better payment solutions to do so.

Objective

To strengthen its position in the PSP market, Buckaroo articulated a new brand story that put’s their service-minded mentality at the core of their brand, resulting in the tagline: Buckaroo. Paying attention. We were asked to refresh the existing brand identity and develop a visual language that supports the new brand positioning.

Approach

A fintech brand like Buckaroo obviously lives mainly in a digital environment. We revitalized the brand elements by adding playful illustrations, vibrant colours and a clear geometric typeface. Combined with elegant motion principles and bold iconography, we developed a design system that was applied on a wide variety of platforms.

"Sincere commitment and attention to the customer, that's what it's all about" – Paul Scholten, CEO Buckaroo 

Result

In close collaboration with the Buckaroo brand team, we established a strong, playful yet sophisticated brand identity that underlines the brands innovative mentality and highlights what the brand is all about: dedication and personal service.