Classical music for future generations

Classical music for future generations

Classical music for future generations

Classical music for future generations

Classical music for future generations

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Identity
Concertvrienden

Identity
Concertvrienden

Identity
Concertvrienden

Identity
Concertvrienden

Identity
Concertvrienden

Background

Background

Background

Background

Background

High-level classical music cannot survive without benefactors and Maecenas. Concertvrienden is a membership organisation that supports the Amsterdam Concertgebouw and the Dutch Royal Concertgebouw Orchestra. It offers a platform to everyone that wants to be involved with the two institutes. Members of Concertvrienden get the opportunity to order priority tickets, exclusive behind the scenes experiences and discounts on shows.

High-level classical music cannot survive without benefactors and Maecenas. Concertvrienden is a membership organisation that supports the Amsterdam Concertgebouw and the Dutch Royal Concertgebouw Orchestra. It offers a platform to everyone that wants to be involved with the two institutes. Members of Concertvrienden get the opportunity to order priority tickets, exclusive behind the scenes experiences and discounts on shows.

High-level classical music cannot survive without benefactors and Maecenas. Concertvrienden is a membership organisation that supports the Amsterdam Concertgebouw and the Dutch Royal Concertgebouw Orchestra. It offers a platform to everyone that wants to be involved with the two institutes. Members of Concertvrienden get the opportunity to order priority tickets, exclusive behind the scenes experiences and discounts on shows.

High-level classical music cannot survive without benefactors and Maecenas. Concertvrienden is a membership organisation that supports the Amsterdam Concertgebouw and the Dutch Royal Concertgebouw Orchestra. It offers a platform to everyone that wants to be involved with the two institutes. Members of Concertvrienden get the opportunity to order priority tickets, exclusive behind the scenes experiences and discounts on shows.

High-level classical music cannot survive without benefactors and Maecenas. Concertvrienden is a membership organisation that supports the Amsterdam Concertgebouw and the Dutch Royal Concertgebouw Orchestra. It offers a platform to everyone that wants to be involved with the two institutes. Members of Concertvrienden get the opportunity to order priority tickets, exclusive behind the scenes experiences and discounts on shows.

Objective

Objective

Objective

Objective

Objective

As classical music is typically entertainment for the more senior individuals within society, one can imagine that the number of members is decreasing slowly. Main objective of Concertvrienden is to gain interest for classical music with younger target groups to preserve Dutch classical music culture for future generations. We were asked to develop a fresh brand identity that would appeal to a wide audience.

As classical music is typically entertainment for the more senior individuals within society, one can imagine that the number of members is decreasing slowly. Main objective of Concertvrienden is to gain interest for classical music with younger target groups to preserve Dutch classical music culture for future generations. We were asked to develop a fresh brand identity that would appeal to a wide audience.

As classical music is typically entertainment for the more senior individuals within society, one can imagine that the number of members is decreasing slowly. Main objective of Concertvrienden is to gain interest for classical music with younger target groups to preserve Dutch classical music culture for future generations. We were asked to develop a fresh brand identity that would appeal to a wide audience.

As classical music is typically entertainment for the more senior individuals within society, one can imagine that the number of members is decreasing slowly. Main objective of Concertvrienden is to gain interest for classical music with younger target groups to preserve Dutch classical music culture for future generations. We were asked to develop a fresh brand identity that would appeal to a wide audience.

As classical music is typically entertainment for the more senior individuals within society, one can imagine that the number of members is decreasing slowly. Main objective of Concertvrienden is to gain interest for classical music with younger target groups to preserve Dutch classical music culture for future generations. We were asked to develop a fresh brand identity that would appeal to a wide audience.

Approach

Approach

Approach

Approach

Approach

We based our graphic language on the Concertgebouw itself, taking the notable tympan façade that marks the buildings entry as a starting point for a triangular grid. The new colour palette, containing bright modern colours as well as elegant ones, provides the identity with a fresh yet distinguished character.

We based our graphic language on the Concertgebouw itself, taking the notable tympan façade that marks the buildings entry as a starting point for a triangular grid. The new colour palette, containing bright modern colours as well as elegant ones, provides the identity with a fresh yet distinguished character.

We based our graphic language on the Concertgebouw itself, taking the notable tympan façade that marks the buildings entry as a starting point for a triangular grid. The new colour palette, containing bright modern colours as well as elegant ones, provides the identity with a fresh yet distinguished character.

We based our graphic language on the Concertgebouw itself, taking the notable tympan façade that marks the buildings entry as a starting point for a triangular grid. The new colour palette, containing bright modern colours as well as elegant ones, provides the identity with a fresh yet distinguished character.

We based our graphic language on the Concertgebouw itself, taking the notable tympan façade that marks the buildings entry as a starting point for a triangular grid. The new colour palette, containing bright modern colours as well as elegant ones, provides the identity with a fresh yet distinguished character.

Result

Result

Result

Result

Result

The identity was implemented throughout all communication expressions and proved to be applicable for print and digital platforms.

The identity was implemented throughout all communication expressions and proved to be applicable for print and digital platforms.

The identity was implemented throughout all communication expressions and proved to be applicable for print and digital platforms.

The identity was implemented throughout all communication expressions and proved to be applicable for print and digital platforms.

The identity was implemented throughout all communication expressions and proved to be applicable for print and digital platforms.

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps


De Groene Draeck
Grasweg 79
1031 HX Amsterdam


Google maps

De Groene Draeck
Grasweg 79
1031 HX Amsterdam

Google maps

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.

©2024 DOG AND PONY B.V.